What are functional foods and why are they important?

The last decade has seen a marked shift towards healthy lifestyle living especially in light of the growing number of people affected by diseases, increased allergies to certain foods and ingredients, and worrying levels of obesity. This has led to many becoming more discerning and aware of the health and nutritional benefits of various foods including what is termed ‘functional foods’.

What to look for in functional foods.

Functional foods provide health benefits beyond just energy and essential nutrients. The health promoting and disease preventing properties of these foods has led to a massive upsurge in their consumption. Furthermore, the increase in health care costs and the facts that most of us are living longer, giving momentum to the growing enthusiasm and wide-spread appreciation of how a balanced and according to scientist, nutritionally complete diet is key to managing health and improving the body’s immune responses.

Why is GENESIS different?

GENESIS Nutritional Products was founded in 2013 out of the need to provide nutritious healthy instant meals. The key to the company’s game-changing breakthrough lies in the uniquely developed formulation that produces instant, great tasting, immune boosting, high protein, nutritionally balanced and ‘complete’ meals which give it a competitive advantage compared to similar products in the market. In addition, the product works well when mixed with water, is easily transportable and can be stored for many months. Most of all, it is ‘affordable’ and carries the highest nutritional value per “Rand” compared to similar products on the market, , both locally and internationally.
All GENESIS Nutritional Products were developed by S.A entrepreneur, Michelle Bristow BSC. Diet (Hons). Our products are locally manufactured and #ProudlySA.

Every GENESIS meal is packed with nutrients.

GENESIS was developed over a period of two years by a South African dietician with a keen interest in public health. The product contains a combination of 23 vitamins and minerals, 19 Amino acids, Omega-3, Omega-6, as well as a functional prebiotic and an organic selenium.

Healthy Smoothie Recipes

The importance of selenium and prebiotics as functional food ingredients.

GENESIS contains an organic selenium yeast in the form found in nature. It is a natural, traceable and safe source of organic selenium and is manufactured to mimic Mother Nature so it is better absorbed, stored and used by the body more efficiently. Selenium plays a vital role in ensuring you have a well-functioning immune system; it supports the body in fighting off disease and is a great antioxidant.

The main mode of action of a prebiotic in the gut is to absorb and get rid of E.coli, salmonella and super bugs. Recent studies also show that it has added benefits for dealing with diabetes and obesity. Due to its mode of action, the GENESIS prebiotic has the ability to improve gut health, lessen the need for antibiotic use, support the body’s immunity and lower the risk of disease by protecting the body’s gut flora.

Low GI, high in fibre, and free of common allergens  – gluten and lactose free.

All GENESIS powders are low GI products that keep you fuller for longer and provide sustained energy, whilst keeping your sugar levels regular. Low GI products have become mainstream as consumer awareness of the risk factors with diabetes grows. The product also contains five functional fibres to promote gut health. GENESIS powders are free from gluten, wheat and common allergens such as lactose, eggs and nuts.

Only raw materials of the highest quality are used.

The macro ingredients in GENESIS meet the international guidelines for a balanced and complete food. Only raw materials of the highest quality are selected. This means grains of superior quality, the best micro ingredients available as well as the best flavours and emulsifiers are sourced.

Instead of using extruded corn as most dry powder manufacturers do, GENESIS uses only corn that has been cooked through a unique combination of high heat and pressure. This process maintains the integrity of the micro ingredients far better than the extrusion process does. The company’s maize and soy processing is headed up by experts in the field who have been working in this area for over 20 years and have fine-tuned the exact procedure to give the best tasting and nutritionally superior quality maize.

High quality raw soybeans undergo a unique cooking process. The soy is roasted using heated dry air (no chemicals) at a high temperature which gives it a unique nutty roasted flavour adding to the excellent taste profile.

GENESIS is ideal for many a meal.

  • A versatile, instant and convenient food.
  • ​Ideal for breakfast to start the day, a mid-morning and/or mid-afternoon healthy snack and as an anytime meal replacement.
  • GENESIS can be enjoyed by the whole family – kids, teens and adults. It is good for kids with long days at school, great for lunch boxes and does wonders in helping you concentrate.
  • The powder format allows for a meal in a bowl mixed with hot or cold milk or water; as a shake mixed with cold milk, water, fruit juice or yoghurt; as a smoothie; and even as a baking ingredient to bake muffins, cookies, flapjacks, etc.


Our products are meticulously crafted to nourish every cell in your body and brain. Packed with 23 vitamins and 5 minerals, 19 amino acids, and omega 3 fatty acids, each meal offers a powerhouse of health benefits.

GENESIS Nutriverse

Health has never been this easy. Visit our GENESIS Nutriverse for health-related articles, recipes, and meal plans.

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