Born from a simple question – how can we make complete nutrition affordable for everyone?
“After 18 years of international (UK) experience, I’ve developed a keen interest in the clinical business environment and the opportunity to present new quality products to the market. My focus is to find nutritional product solutions suitable for the unique African continent and the challenges it presents. I’ve dedicated my life to understanding the vital role of gut health, absorption of nutrients and how it supports the immune system.
I have seen too many people, especially in impoverished communities, being fed empty calories. At GENESIS, it is our passion to see South Africa develop into a healthy country,” says Michelle Bristow, BSC. Diet (Hons) and founder of GENESIS Nutritional Products.
For 6 years, Michelle and Sam have been building Genesis together – making sure the vision comes to life, the office runs smoothly, and the stock gets where it needs to be. From logistics and admin to being the welcoming face most people meet at our office, Sam keeps it all moving.
He’s not just part of the team, he’s the engine that drives us forward.
Founded in 2013 in South Africa, GENESIS materialized with the intent of supplying nourishing and wholesome instant meals to those in need. Functioning as a vanguard in the nutritional domain, GENESIS is dedicated to enriching lives by furnishing both highly nourishing and budget-friendly sustenance.
By sourcing high-quality local ingredients and delivering 55 key nutrients, GENESIS is expertly formulated to nourish the body and help keep you feeling fuller for longer.
Genesis is proudly South African, developed by nutrition and health experts, produced locally, and rooted in a commitment to supporting our communities and small-scale farmers. Instead of competing in the retail supplement space, we focus on real, functional nutrition designed for everyday life and large-scale feeding programmes. Each serving delivers high protein for strength, low-GI energy for sustained performance, healthy fats and fibre for digestive support, and 55 essential nutrients to help the body thrive. Balanced, functional, and complete, this is nutrition you can rely on, wherever you are and whatever your day demands.
At GENESIS, our mission is rooted in a profound desire to alleviate malnutrition and hunger across South Africa.
ETHICS AND INTEGRITY
In all our dealing we will operate with the highest standards of ethics and integrity.
SCIENCE BEHIND EVERYTHING WE DO
All our product formulation, as well as all the recommendations we make around nutrition and diet, are firmly rooted in science.
